Co-founders + executive team

JASON TATGE

CO-FOUNDER
CEO

Jason Tatge serves AGI as the senior vice president of AGI SureTrack. In that role, he is responsible for oversight of the integration of the Farmobile and Suretrack organizations and is focused on the growth of the Suretrack platform. (Farmobile, an independent data technology company based in Leawood, KS, is the newest member of the AGI family of brands.)

Jason joins AGI from his prior role as Co-Founder and CEO of Farmobile where he built a team that created a truly unique ability to collect and standardize valuable field and machine level data — in real-time across farm and ag retail equipment — to evaluate product, field and fleet performance, while automatically preparing field-level data for ESG reporting and program participation.

Prior to Farmobile Jason led internet and ag tech companies for more than 15 years. His previous company, Farms Technology, created an electronic marketplace to automate grain transaction and risk management processes, offering automated hedging algorithms accessible via smartphones and tablets. Farms Technology was purchased by DuPont/Pioneer in December 2021.

Jason earned a degree in Financial Economics from Gustavus Adolphus College in St. Peter MN and an MBA from The Fogelmen School at The University of Memphis. Jason served as the Pipeline Entrepreneurs’ Member President and is currently on the Pipeline Board of Directors while remaining actively involved in the Midwest entrepreneurial community.

HEATH GERLOCK

CO-FOUNDER

Heath grew up row-crop farming and raising a variety of livestock in Southwest Iowa. Grandparents, aunts, uncles, his brother, sister and their families continue to farm. The challenges of farming during the 80’s and 90’s cultivated creativity, resourcefulness, a strong work ethic, and a passion to solve agriculture challenges.

Heath pursued a career in technology in 2000. In the decade following he successfully deployed hardware, internet, and mobile technology solutions for healthcare, agriculture, weather, finance, and ministry non-profits. Heath has honed skills in a variety of design disciplines ranging from traditional print, interactive displays, and mobile and web user interfaces.

He is passionate about Agriculture, simplifying user experiences, and creating technology entirely in service of the customer.

STEVE CUBBAGE

VP OF DATA SERVICES

Steve’s background in the precision agriculture arena has its roots back to 1999 when he created his own precision ag services firm Record Harvest. He is a fourth generation farmer and is a graduate of the University of Missouri-Columbia with B.S. degrees in agricultural economics and agricultural journalism.

The knowledge and the foundational business model for Record Harvest came from the precision activities implemented on his farm starting in 1995. It was then that he was able to convince his dad to put a yield monitor on their John Deere 9500 combine and start using GPS grid soil sample data.

Learning how to extract value from this information collected at the grower level for their benefit has been Steve’s motivation and direction since the beginning.

JOAN ARCHER, Ph.D., J.D.

GENERAL COUSEL

Prior to joining Farmobile, Joan was a partner in Husch Blackwell LLP’s Kansas City office. Well-known for her legal accomplishments in food and agribusiness, while in private practice, she counseled clients on intellectual property and licensing matters, food safety regulations, and data privacy.  She also is a seasoned intellectual property and commercial trial attorney.

Joan has repeatedly been recognized by Super Lawyers in the area of intellectual property litigation and has been named one of the top 50 female attorneys in Kansas and Missouri and top 100 attorneys in the Kansas City metropolitan area. Joan is involved in a leadership role with the American Bar Association’s Section of Litigation.

A tireless advocate for farmers’ data rights, Joan is a frequent speaker at AgTech conferences.